YGG’noise

via Coilhouse, comes this banking advert from Argentina that is transgender-positive. I definitely took enjoyment out of it but it makes me curious to know what their thought process was when coming up with this. I have a hard time believing that any company would fund a commercial that had any motive aside from simply selling a product or service. This is most likely an attempt to paint the company as open-minded and having cultural relativism rather then directly making a message about transgender tolerance. Either way as Coilhouse points out, its still damn nice to see the transgendered being represented in non-stereotypical ways.